Tuesday, October 1, 2013

Verizon leads pack in smartphone sales, T-Mobile marks a change

As expected, the nation’s largest carrier has lead all U.S. carriers in smartphone sales in a three-month period ending in August, according to a recent Kantar Worldpanel ComTech USA survey.

More specifically, 37.1 percent of all smartphone sales went to Verizon, marking a 6.9 percent growth year over year. AT&T held their place in second with 21.7 percent of all smartphone sales— Sprint, in third, with 14.6 percent.


While T-Mobile’s sales weren’t as high, with 13.2 percent of sales, they finally showed some growth, at 1.1 percent from last year. They had been recently following a trend of year-on-year declines, so this is certainly good news for the carrier.

The growth is most likely due to T-Mobile’s new ‘Smart Choice’ plans, which was followed shortly after by similar plans from their competitors.

While not much has changed in terms of smartphone sales, this certainly marks something different in the playing field. It will be interesting to see if T-Mobile can continue on its path of growth.

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